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Joe's Crab Shack Treats Maine Lobster To A Southern Tradition









HOUSTON, Aug. 27, 2013 /PRNewswire/ -- This fall, Joe's Crab Shack will treat the famous seafood of the northern coasts, such as Maine lobster and Pacific Dungeness crab, to the traditions of the South, with a little BBQ to boot, in its Coastal Comfort menu, Aug. 27 through Nov. 18.

With its 100% Shore attitude, Joe's has created unique combinations sure to please. Best-of-the-best Maine lobster is introduced to good old Southern frying in its Southern Fried Maine Lobster; Pacific Dungeness crab meets barbecue in the new BBQ Dungeness Crab dish; and grits make their debut on the dinner menu with Joe's Shrimp and Cheddar Grits, made with New Orleans-style barbecue spiced shrimp. Joe's will also treat its famous steampot to a little Cajun spice with its Ragin' Cajun Steampot, featuring Pacific Dungeness crab, queen crab, shrimp and andouille sausage.

"Everyone in the South loves casual comfort foods – nothing is better than a Southern-fried supper, good barbecue or low country grits," said Vice President of Marketing Janet Gieselman. "So we threw away the rules and combined these down-home flavors with our four-star seafood." 

Joe's also went to the Deep South for its drink menu – with a little moonshine from the still. New Outlaw Moonshine cocktails including Moonshine Punch, Moonshine Tea and Apple Pie Moonshine are lit up with Firefly™ White Lightning or Apple Moonshine distilled in the swamps of Wadmalaw Island, S.C.

Joe's Crab Shack will feature the new menu items at all its 130+ locations. For a full list of menu items, go to http://www.joescrabshack.com/menu.php. For locations, visit www.joescrabshack.com/locations.php.

About Joe's Crab ShackFounded in Houston in 1991, Joe's Crab Shack brings its fresh seafood, authentic flavors and Southern flair to more than 130 locations in 31 states. Joe's menu is "100% Shore," featuring more than 25 crab items in addition to fish, lobster, mussels, clams and shrimp. The company supports causes in every neighborhood it serves and is a national partner in Share Our Strength's No Kid Hungry® Campaign, which is working to end childhood hunger in America. Joe's is a member of the Ignite Restaurant Group (NASDAQ:IRG) portfolio of restaurants. For more information, go to www.joescrabshack.com.

MEDIA CONTACTS: Tracy Henderson or Ashley Bain tracy@spmcommunications.com ashley@spmcommunications.com 817-329-3257

SOURCE Joe’s Crab Shack

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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