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Humana Inc. (NYSE: HUM) today announced a partnership with the YMCA of the USA (Y-USA), one of the nation’s leading nonprofits dedicated to strengthening community, to educate individuals and families this fall about health insurance and public exchange options that take effect in 2014 under the Patient Protection and Affordable Care Act, also known as the federal health care reform law.
“The YMCA, known for strengthening communities across the country, is a highly trusted organization,” said Roy A. Beveridge, M.D., Humana’s Chief Medical Officer. “Given the important need for education on health care reform, Humana’s partnership with the Y helps provide people with information they can use to make well-informed decisions about their health coverage choices.”
Humana plans to sponsor free public events at Ys in states where Humana has filed its intent to participate on health care exchanges. During the open enrollment period, from October 2013 through March 2014, individuals will be able to purchase health coverage on the exchanges, with some qualifying for financial assistance. Humana will sponsor health and wellness community events and health care reform educational seminars – led by Humana representatives – at YMCA locations throughout the entire six-month open enrollment period.
“The Y is a leading voice on improving the nation’s health and well-being. Through this partnership with Humana, we will help individuals and families make informed decisions on health coverage,” said Kate Coleman, Executive Vice President, Chief Strategy/Advancement Officer, YMCA of the USA. “Combining the Y’s reach with Humana’s resources will make a positive impact in communities across the country.”
Earlier this month, Humana announced its
online strategy to educate individuals about health care reform. This includes “Health Care For You,” which can be accessed at
www.humana.com/HealthcareForYou, and is designed to help educate individuals on their health care coverage options via a character-driven experience focused on baby boomers, families with children and young independents.
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.