This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Your iPhone as an Apple TV Remote: What a Concept!

Stocks in this article: AAPLNFLXGOOG

NEW YORK ( TheStreet) -- This morning TheStreet's Chris Ciaccia is out with the results of some digging in Apple's iPhone: The Tech Titan's Secret Weapon for TV:

An Apple patent published by the U.S. Patent and Trademark Office will allow the iPhone to essentially work as a television and smart home remote, allowing users to manage and recall entertainment ...
The patent was first filed five years ago, but was only granted Tuesday ...
This patent allows the iPhone to not only control a television, change a scene or play a game, but it can also be a home theater remote. In his biography, Steve Jobs told biographer Walter Isaacson that there should be no need for several remotes, that one could do the job.

A couple of thoughts for the Apple (AAPL) bulls who think this is no longer, should not be and will not remain Steve Jobs' company.

First, this comes as no surprise. I've discussed infinite possibilities for Apple's living room plans, most recently hitting on something that looks a lot like, if not exactly what the company intends to do:

For example, if you have an iPhone and love it, you might be more likely to stick with it -- even if it doesn't see revolutionary changes -- if that iPhone works in concert with some sort of living room technology, preferably a television set. Same goes for iPad. Historically, Apple has done a great job making it easy for you to own just one Apple product, but establishing the allure of owning more than one and getting them to easily and efficiently work together.

That nifty tidbit comes from Aug. 16's What Ever Happened to Apple's Halo Effect.

If all is right in Cupertino, Tim Cook is doing what's right (translation: What Steve Jobs would have done) and preparing to execute a living room strategy that has very little, if anything, to do with purchasing expensive programming rights.

Apple doesn't need content. Leave that to the desperate, cluttered and unfocused at Netflix (NFLX) and Google (GOOG). Apple needs to keep it clean and maintain focus on the marriage between premium quality and beautifully designed hardware and the best user experience in the business.

*(As a not-so-aside, maybe all of these meetings Cook is having with big media companies deal, not in content, but in making an iPhone remote compatible across existing platforms from your cable box to your satellite receiver to your smart television set to your favorite TV show or live event).

If this patent approval and my line thinking syncs at the same time as Apple gets set to introduce a not-so-cheap iPhone, in the spirit of iPad mini, some of these rumors we're hearing are fantastic news for Apple.

And it would wipe away most, if not all, of Tim Cook's past and present transgressions.

Because Steve Jobs had the living room figured out. Nobody else. And he might have made the odd pick of Tim Cook as CEO because he figured Cook was the best person around to follow orders safe-boxed by a he-left-us-way-too-soon visionary. All of this other stuff Cook runs around doing on the periphery -- like dining with billionaire investors -- could be nothing more than self-indulgent window dressing.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,461.32 -153.49 -0.92%
S&P 500 1,927.11 -14.17 -0.73%
NASDAQ 4,382.8470 -36.6310 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs