TSYS (NYSE: TSS) today announced the release of a white paper titled “How Card Issuers Can Leverage Big Data to Improve Cardholder Retention Efforts.” The paper analyses the wealth of information available to card issuers, and suggests that they look to further utilise data to improve cardholder retention.
This report discusses that when payment and transaction data are coupled with the right analytical platforms, better insights into customer behaviours become evident. The report also suggests three best practices for issuers to capitalise on big data in support of cardholder retention strategies.
“TSYS has had many conversations with our issuing clients who are aware of big data but unsure how to best use it,” said Rob Hudson, senior director of Client Management, TSYS International. “We recommend that issuers look at the spend trends and transaction characteristics of their existing cardholders. This information allows them to make offers and suggestions that impact their business and the cardholders’ experience.”
Combining transactional and spending behavior with demographic information yields details about the individual, their patterns, risk tolerance and lifestyle changes that impact their overall financial goals. Analysis of structured data sets with less-structured types of data – such as that gathered through popular social media avenues – can also be used to fine-tune targets. The white paper concludes that leveraging big data can improve the overall customer experience, drive loyalty and ultimately increase revenue through offering better targeted promotional offers.The white paper is available online at: http://www.tsys.com/BigDataWhitePaper/. About TSYS At TSYS, (NYSE: TSS), we believe payments should revolve around people — not the other way around. We call this belief "People-Centered Payments SM." By putting people at the center of every decision we make, TSYS supports financial institutions, businesses and governments in more than 80 countries. Through NetSpend, a TSYS Company, we empower consumers with the convenience, security, and freedom to be self-banked. TSYS offers issuer services and merchant payment acceptance for credit, debit, prepaid, healthcare and business solutions. TSYS’ headquarters are located in Columbus, Georgia, with local offices spread across the Americas, EMEA and Asia-Pacific. TSYS provides services to more than half of the top 20 international banks, and has been named one of the 2013 World's Most Ethical Companies by Ethisphere magazine. TSYS routinely posts all important information on its website, for more please visit us at www.tsys.com.