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LLT Bar Code & Label Boosts Prospects With Ariba

When Kris Hart heard that Ariba, an SAP company, could connect him with Global 2000 buyers with billions in business to offer, he thought it sounded too good to be true. But, having grown frustrated with traditional lead generation tools that did little to help him get a foot in the door with such companies, the account executive for LLT Bar Code & Label was willing to give anything a try. So he signed on to Ariba Discovery, the premier service for matching business buyers and sellers globally. And through his first response to a posted Request for Proposal, he landed a two-year deal worth $400,000.

“One of the biggest challenges we face is competing with larger office suppliers who have higher brand awareness and nationwide retail presence,” Hart said. “So we thought we’d try Ariba to get some contacts at a minimum. We quickly found the results were much better than we’d ever expected.”

Delivered via the Ariba® Network, Ariba Discovery simplifies the process of lead generation by instantly matching buyer requirements to seller capabilities. While the service is free to most sellers, Hart decided to allocate a small portion of the company’s marketing budget to purchase the Ariba Discovery Advantage Plus package so that LLT could respond to unlimited buyer postings at no additional cost. And the move paid off.

“We responded to our first RFP, posted by a popular national retailer, and got invited to their sourcing event,” Hart recalls. “We participated in the event and won a two-year contract for $400,000 in business – much more than what was initially published.”

And LLT was able to double the initial contract duration during the supplier qualification phase by offering better quality and lead times than the incumbent supplier.

“Lead generation can be costly and time consuming, particularly for small to medium sized-companies,” said Rachel Spasser, Senior Vice President, Marketing, Ariba, who recently joined Hart to discuss the shift toward online lead generation and the benefits that it can deliver during a podcast on the Briefings Direct Network. “But with the right tools, they can gain instant access to targeted buyers around the world, which they can leverage to expand their customer base, and ultimately, their revenue.”

In the past 12 months, more than $5 billion in new business opportunities were offered through Ariba Discovery, over 15 million leads distributed, and more than 30,000 matches between buyers and sellers made. To learn more about the service and the results it can deliver for your organization, visit:

To hear more from Hart about LLT’s experience, check out this video.

About LLT Bar Code & Label

For more than 15 years, LLT Bar Code & Label has been providing labels, printers, mobile computers, and more. To learn more about the company and its products, visit

About Ariba, an SAP Company

Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world's largest web-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba ® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at:

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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