"Our mission has always been to make our medium easier to buy, while reducing complexity for our ad agency partners, " added NCC Media President & CEO Greg Schaefer "This collaboration with DISH was done because it's what the advertising market demanded; to deliver more quality consumer GRP's in cable programming in local markets. And it does, in a big way."As viewership continues to move from broadcast to cable programming, advertisers now have one-stop access via NCC Media to place ads that reach America's best local market consumer households on a wide selection of cable networks. NCC Media's portfolio of offerings to advertisers now reaches virtually every ad- insertable TV household and multichannel video programming distributor in all 210 US markets.
DISH And NCC Media Join Forces, Greatly Extending Consumer Reach And Targeting For National And Local Television Advertisers
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