This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Yahoo! Beats Google, But What Does it Mean?

Not surprisingly, the report found Facebook ranked fourth and Amazon (AMZN) came in sixth.

I'm willing to applaud Yahoo!'s numbers from the standpoint that they do not include Tumblr, which Yahoo! acquired earlier this year for more than $1 billion. Tumblr, which has grown in popularity, came in at number 28, two spots ahead of Twitter and eight spots ahead of Netflix (NFLX).

Essentially, there's a lot that goes into being ranked on this list, not the least of which is it doesn't include mobile traffic -- something for which Yahoo! has long been criticized. On the flip side, it means Yahoo! can instantly become dominant should it ever figure out its mobile strategy. I'm curious to see how Yahoo! is able to monetize its new status.
[Read: <a target="blank" data-add-tracking="true" href=""><em>5 Ways the Rich and Powerful Try to Handle Their Tax Burden</em></a>]

It's one thing to get people to come and click on your site and generate page views. It's another task altogether to get these same people to spend money. This is what Facebook, with its more than 1 billion registered users, has begun to figure out. Facebook stock responded impressively. Along similar lines, no one comes close to Google in terms of advertising revenue.

So although Google might have fallen to second place in terms of popularity for July, Google is ranked first each quarter in the category that matters on its earnings report. To that end, while Mayer seems to be having a real impact on Yahoo!'s rebirth, I'm not going to get too excited about the company's new status as Web traffic king.

That said, the company's ascent to No. 1 suggests the days of the doom-and-gloom talks about Yahoo! are over. The company once again resembles an internet pioneer.

But I can say the same thing about AOL.

At the time of publication, the author held no position in any of the stocks mentioned.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.
Richard Saintvilus is a co-founder of where he serves as CEO and editor-in-chief. After 20 years in the IT industry, including 5 years as a high school computer teacher, Saintvilus decided his second act would be as a stock analyst - bringing logic from an investor's point of view. His goal is to remove the complicated aspect of investing and present it to readers in a way that makes sense.

His background in engineering has provided him with strong analytical skills. That, along with 15 years of trading and investing, has given him the tools needed to assess equities and appraise value. Richard is a Warren Buffett disciple who bases investment decisions on the quality of a company's management, growth aspects, return on equity, and price-to-earnings ratio.

His work has been featured on CNBC, Yahoo! Finance, MSN Money, Forbes, Motley Fool and numerous other outlets.

2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
YHOO $35.97 -0.11%
AAPL $94.19 -1.04%
FB $118.08 0.55%
GOOG $695.81 0.50%
TSLA $234.18 0.80%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs