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Macy’s “Shop For A Cause” Campaign Raises More Than $3.8 Million

Macy’s today announced that it has raised more than $3.8 million for March of Dimes and various charitable organizations across the country as a result of the generous participation of customers nationwide in its 2013 Shop For A Cause event.

Now in its eighth year, Shop For A Cause is Macy’s unique, one-day-only shopping event that was created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading nonprofit organization for pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in-stores and on macys.com. To date, Macy’s Shop For A Cause has raised $48 million for thousands of charities across the country.

"Macy's Shop For A Cause program represents a meaningful way for our customers and associates to give back to those organizations that touch their hearts and lives every day," said Martine Reardon, Macy's chief marketing officer. "Thanks to the millions who support this program every year, we are proud to announce that more than $3.8 million was raised as a result of this year's efforts."

This year, more than 6,000 local charities signed up to participate. By purchasing $5 Shop For A Cause savings passes from these organizations, customers supported their favorite causes and received 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off watches, furniture, mattresses and area rugs in the store all day on Saturday, Aug. 24, and were eligible to win a $500 gift card. (See savings pass for discount exclusions and restrictions. No purchase necessary to participate in sweepstakes. Official rules and alternate means of entry for sweepstakes are available at all Macy’s locations.)

For more information about Macy’s Shop For A Cause event, visit macys.com/SFAC.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies ®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130826005983/en/

Copyright Business Wire 2010

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