This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Analyst Insight: Examining The Operators As Merchant Aggregators M-Commerce Strategy

BOSTON, Aug. 26, 2013 /PRNewswire/ -- The mobile commerce opportunity is becoming an increasingly attractive one, and operators can take a more prominent role in this ecosystem in a number of ways. One particularly attractive strategy that operators are adopting is that of merchant aggregators, according to a new complimentary Analyst Insight: Operators as Merchant Aggregators: M-Commerce Strategy.

Download the full Analyst Insight here.

"To be successful, an online mall or marketplace has to provide a secure, trusted and easy-to-use environment for browsing through and paying for online products and services," says Stela Bokun, Senior Analyst at Pyramid Research and author of the Analyst Insight.

11 th Street, which belongs to SK Telecom's SK Planet subsidiary, is one of the best examples of a well-functioning, operator-managed online mall. SK Telecom claims that 11 th Street is the country's second largest online marketplace and the largest mobile commerce one. To date, the app, also called 11 th Street, has been downloaded 11 million times. During 2012, 7% of the total gross merchandise value (GMV), which amounted to around $3.5 billion, came from mobile. In 2013, the mobile app portion is expected to take 12% of total GMV.

To read more examples of other creative ways in which operators can address the merchant aggregation opportunity, download the full Analyst Insight .

This Analyst Insight draws on Pyramid's recent report, From Digital Content to M-Wallets: M-Payment Strategies for Operators . In this report, Pyramid critically assesses mobile operators' involvement in the m-commerce value chain and the opportunity that this ecosystem presents for them. Download an excerpt or purchase the report here .

For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,630.27 +189.68 1.09%
S&P 500 2,093.25 +25.61 1.24%
NASDAQ 5,089.2060 +49.43 0.98%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs