(Updates from 12:02 p.m. ET with closing information.)
Apple (AAPL ) shares rose 1.41% to $508.10 as rumors about its imminent products release continued to swirl. In just over two weeks, the tech giant is expected to unveil two new phones: the iPhone 5C, a cheaper model, and the iPhone 5S, an upgrade of its current iPhone model. Apple will also reportedly unveil iTunes Radio, an anticipated Pandora competitor, at the same event. Chatter also circulated that Apple was attempting to hash out a deal with NTT Docomo, Japan's largest carrier, which doesn't sell the iPhone. NTT Docomo has over 61 million users in Japan.
Shares of Netflix (NFLX ) jumped 3.39% to $287.79 as actor Kevin Spacey aggressively defended the company's business model. Spacey, the Academy Award winning-actor who is also nominated for an Emmy for his role in Netflix's House of Cards, said in a keynote speech at the Edinburgh International Television Festival's James MacTaggart Memorial Lecture, implored the TV industry to adapt to the streaming model pioneered by Netflix. "There's no difference [to young people]watching Avatar on an iPad or watching YouTube on a TV and watching Game of Thrones on their computer,'" Spacey said. "It's all content. It's all story." Noting that the length of programming and the device on which it's watched are "irrelevant." Spacey added, "Studios and networks who ignore either shift--whether the increasing sophistication of storytelling, or the constantly shifting sands of technological advancement--will be left behind." Continuing its string of adding first-run content to its platform, The Weinstein Company announced last week that it would make Netflix the exclusive carrier of its first-run films in the U.S. beginning in 2016.
Closing prices: TSLA rose 2.4% to $164.22, AAPL was flat at $502.97 and NFLX rose 1.6% to $282.72. -- Written by Laura Berman in New York Follow @LauraBermanTST