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Kellogg's® And Scholastic Team Up With Taye Diggs To Give Kids Access To Books

[2] "KELLOGG'S ® FROSTED MINI-WHEATS ® EVERY DAY IS A BIG DAY SWEEPSTAKES" ABBREVIATED RULES: NO PURCHASE NECESSARY. Legal residents of the 50 US & D.C., 18+ and who are a parent or legal guardian of at least one child age 5 to 12 are eligible. There are four ways to enter: (i) complete a monthly mission (as defined in the Book Giveaway rules – see the full rules at the link below); (ii) submit  your friends' email addresses in the designated area on; (iii) submit a Kellogg's® Family Rewards code from participating Frosted Mini-Wheats® products in the designated area on; (iv) or Mail-in a 3"x5" card with the required information (see the link below for details). There will be one Sweepstakes a month from 8/1/13 – 12/31/13. Each monthly Sweepstakes begins at 12:00:01 AM EST at the first of every month starting on August 1, 2013 and ends at 11:59:59 PM EST at the end of every month, ending December 31, 2013. Mail-in entries must be postmarked by the last day of each monthly Sweepstakes.  Total monthly ARV: $16,900. Official rules at Void where prohibited.

[3] 4th edition of Kids & Family Reading Report

SOURCE Kellogg Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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