BATTLE CREEK, Mich.
Aug. 26, 2013
/PRNewswire/ -- Access to books may help improve student achievement and school performance – yet, two-thirds of children living in poverty have no books at home.
has teamed up with Scholastic as well as dad, children's book author and actor
to promote childhood literacy and the importance of having books in the home. In a
public service announcement
, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.
"This is such an important cause for me, especially as a dad—since I know the impact that reading can have on young minds," said
. "Not every child has access to books at home. It's devastating. But,
and Scholastic are offering fun, easy ways we can help get books in the hands of kids."
Families can support
and Scholastic's efforts to place 200,000 books in homes and schools across the country. There are two ways to help:
Great Starts Great Stories
- Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or "gift" a book to a school in need through nonprofit literacy organization Books for Kids. Go to KelloggsFreeBook.com to learn more.
- Visit www.Scholastic.com/MiniMissions to participate in Frosted Mini-Wheats ® Mini™ Missions and earn two free books monthly while supplies last, as well as enter a sweepstakes for the chance to win Scholastic books and grants for local schools and communities.
While a great breakfast can help kids get a great start to the day, books can help keep their imagination active regardless of their economic background. In fact, having a large book collection at home has a greater impact on kids' reading frequency than does household income. That's why
encourages all families to collect
Great Starts Great Stories
codes on specially-marked boxes of
products. The codes can be entered online at
to either redeem a free book from the Scholastic Book Collection or donate the free book to a school in need through Books for Kids.
Every Day is a Big Day
From now through the end of the year,
invites parents and kids to participate in the Every Day is a Big Day program by registering at
. Each month, families can complete a new
Mission online to earn two free Scholastic books while supplies last and enter a sweepstakes
for a chance to win prizes for local schools and communities. Monthly prizes include a Book Nook Library Makeover for a local community center or organization, PTO and PTA grants, Scholastic Book sets for classroom and, gift cards for teachers to shop at the online Scholastic Teacher Store. Official rules are available at
Parents can share the
public service announcement video
with their friends and family to spread the word on how to collect
Kellogg's Great Starts Great Stories
codes and complete
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at
About Books for Kids
Books for Kids promotes literacy among all children with a special emphasis on low-income and at-risk preschool-aged children. Books for Kids creates libraries, donates books, and implements literacy programs to develop the critical early foundation and skills which young children need to be successful in life. Studies show that emergent literacy in preschoolers must be supported by a print-rich environment. Books for Kids ensures that Department of Education-recommended books are available wherever children spend their day, by donating books and establishing libraries in those facilities. Books for Kids also strives to put brand new books in the home of every child it serves. For more information on Books for Kids, visit
 RIF Study, 2010.