It also looks as if the company's decision last quarter to drop items such as chicken selects and the fruit and walnut salad was a smart move. These changes come as the company recently added new breakfast items, including egg white sandwiches and chicken wraps, along with various Dollar-Menu offerings.
In that regard, I believe McDonald's remains unparalleled when it comes to strategic pricing and outside-the-box thinking. Management never wastes time trying different things, nor do they hesitate to pull items off the menu that are not performing as expected.
It is this mindset, along with the company's ability to innovate and its continued focus on service and value, that leads me to fully expect McDonald's to emerge from this rough patch with solid long-term profits.
I'm not pretending that the company's near-term struggles don't matter. But I believe it's pointless and narrow-minded to assess McDonald's on the basis of one quarter or even one fiscal year.Follow @saintssense This article was written by an independent contributor, separate from TheStreet's regular news coverage.
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