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Lamar Advertising Co (LAMR): Today's Featured Media Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lamar Advertising (LAMR) pushed the Media industry higher today making it today's featured media winner. The industry as a whole was unchanged today. By the end of trading, Lamar Advertising rose $0.58 (1.4%) to $43.67 on light volume. Throughout the day, 771,374 shares of Lamar Advertising exchanged hands as compared to its average daily volume of 1,149,700 shares. The stock ranged in a price between $43.09-$43.69 after having opened the day at $43.41 as compared to the previous trading day's close of $43.09. Other companies within the Media industry that increased today were: Envoy Capital Group (ECGI), up 9.9%, Nexstar Broadcasting Group (NXST), up 6.5%, McClatchy Company (MNI), up 6.5% and Central European Media (CETV), up 5.2%.

Lamar Advertising Company operates as an outdoor advertising company in the United States. Lamar Advertising has a market cap of $3.4 billion and is part of the services sector. Shares are up 9.9% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate Lamar Advertising a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Lamar Advertising as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, compelling growth in net income and good cash flow from operations. However, as a counter to these strengths, we find that the company has favored debt over equity in the management of its balance sheet.

On the negative front, Pandora Media (P), down 12.9%, Crown Media Holdings (CRWN), down 5.9%, Digital Cinema Destinations Corp Class A (DCIN), down 5.8% and Bona Film Group (BONA), down 5.0% , were all laggards within the media industry with Charter Communications Inc Class A (CHTR) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media (PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services (SCC).

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