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3 Apple Surprises You'll See Before Year's End

I suspect we will see a new Apple Band before the end of the year, just in time for the holidays -- and it will be a big hit.

3. 5C will be embraced by the emerging markets and will make Apple a boatload of money.

Most Wall Street analysts are not excited about the rumors we keep hearing about a lower-cost iPhone -- called the 5C -- aimed at the emerging markets.

Their view is Apple just won't make typical Apple margins in this area. So, if it's not going to make money, why do it?

But it's critical for Apple to play in this lower-cost space. Right now, Apple is being ripped to shreds in China because Android is seeping everywhere. Everyone in the emerging markets is getting off their flip feature phones and moving over the Android.

Every Android user is a lost opportunity for Apple. So, from a market share perspective, it's a must.

From an app perspective, too. For the longest time, Apple's iOS has been the first app developers build on. Android users -- even though they're greater in number -- have not been as active in using their apps. But that's slowly changing and the raw numbers show that, soon, they will be so huge that developers will have to build for them first.

That's a big threat to Apple. Therefore, winning as much market share in these emerging economies is even more critical to Apple's future.

So that's why Apple needs to compete, but can it make a lot of money there? That's going to be the biggest surprise, in my view. Apple has a history of not making a product unless it can make money off it. The company will move heaven and earth in its supply chain until it makes money from it.

It won't be the margins you get when selling a $649 device, but it also won't be zero or less, like Amazon (AMZN).

The Apple profits will still continue to tick upwards.

All in all, it should be an exciting autumn for Apple investors.

At the time of publication the author was long AAPL.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Eric Jackson is founder and Managing Member of Ironfire Capital and the general partner and investment manager of Ironfire Capital US Fund LP and Ironfire Capital International Fund, Ltd. In January 2007, Jackson started the world's first Internet-based campaign to increase shareholder value at Yahoo!, leading to a change in CEOs in 2007. He also spoke out in favor of Yahoo!'s accepting Microsoft's buyout offer in 2008. Global Proxy Watch named Jackson as one of its 10 "Stars" who positively influenced international corporate governance and shareowner value in 2007.

Prior to founding Ironfire Capital, Jackson was President and CEO of Jackson Leadership Systems, Inc., a leadership, strategy, and governance consulting firm. He completed his Ph.D. in the Management Department at the Columbia University Graduate School of Business in New York, with a specialization in Strategic Management and Corporate Governance, and holds a B.A. from McGill University.

He was previously Vice President of Strategy and Business Development at VoiceGenie Technologies, a software firm now owned by Alcatel-Lucent. In 2004, Jackson founded the Young Patrons' Circle at the Royal Ontario Museum in Toronto, which is now the second-largest social and philanthropic group of its kind in North America, raising $500,000 annually for the museum. You can follow Jackson on Twitter at or @ericjackson.

You can contact Eric by emailing him at
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