, Aug. 23, 2013 /PRNewswire/ --
company widely known for its products' superior style and quality, today announced its sponsorship of
In Touch Weekly
's sixth annual ICONS & IDOLS event on
Sunday, August 25
at Finale nightclub in
New York City
. This exclusive all-night affair hosting celebrities, VIPs and press will kick-off immediately following the 2013 MTV Music Video Awards with music by DJs Nick Cannon and
and refreshments flowing throughout the evening.
blu eCigs will be on site with their electric "blu bar" providing adult attendees the opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors. ICONS & IDOLS guests will spruce up their nightlife with these easy to use e-cigarettes, as they require no assembly or recharging! Each blu eCig disposable contains the same number of puffs as a pack-and-a-half of traditional cigarettes.
TV personality and celebrity star
will also be making a show-stopping appearance at ICONS & IDOLS on the red carpet and blu eCigs' "blu bar" during the event. McCarthy is the latest celebrity to be featured in blu eCigs' new national television and
advertising campaign where she shares her personal experiences and attraction to blu eCigs, as well as an introduction of the new Starter Pack.
"The excitement and electricity surrounding this star-studded event is something we wanted to involve blu eCigs with right from the start," said
, VP of Marketing at blu eCigs. "We can't wait to engage today's top celebrities and ICONS & IDOLS partygoers at the blu bar this year."
Returning for its sixth year,
's ICONS & IDOLS is one of
biggest celebrity events following the MTV Music Video Awards. More than 500 celebrities, reality stars and guests are expected including: The Jonas Brothers (Record Artists), Jason Derulo (Recording Artist),
(Orange Is The New Black),
(Modern Family), Common (Recording Artist), Eve (Recording Artist), Nicole "Snooki" Polizzi and Jionni "JWOWW" LaValle (Snooki & JWOWW),
and Sammi "Sweetheart" Giancola (Jersey Shore),
(New York Knicks), and many more!
"We are thrilled to have blu eCigs on board for our sixth annual ICONS & IDOLS event this year," said
, Vice President, Group Publisher, Bauer Entertainment Group. "We believe the blu eCigs brand is a natural match to the vibe of our highly anticipated party, and we know partygoers will enjoy the blu bar all night long."
blu eCigs has embraced responsible marketing for its products and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. IDs will be required for age verification prior to receiving a blu eCigs product sample.