These younger consumers trend toward smaller vehicles that fit with more urban lifestyles. They are also looking for a car that offers strong fuel economy while not sacrificing the fun-to-drive factor."Gone are the days when loading up a B-segment vehicle meant adding power windows, door locks and air conditioning," says Marentic. "Today's millennials and gen Xers demand the kinds of technology features that allow them to stay connected while behind the wheel, and to fully integrate the mobile devices they depend on every day."
Technology Helps Fiesta Outsell Competitive Subcompacts As Ford Sees Fastest Share Growth Among Millennials
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