These younger consumers trend toward smaller vehicles that fit with more urban lifestyles. They are also looking for a car that offers strong fuel economy while not sacrificing the fun-to-drive factor.
"Gone are the days when loading up a B-segment vehicle meant adding power windows, door locks and air conditioning," says Marentic. "Today's millennials and gen Xers demand the kinds of technology features that allow them to stay connected while behind the wheel, and to fully integrate the mobile devices they depend on every day."
One Ford, many innovations
Thanks to One Ford global product strategy and Fiesta's roots as one of the top-selling vehicles in the world, North American customers benefit from advanced innovations not found on competitors such as Toyota Yaris or Scion xD. Fiesta technologies include standard SYNC and an available 6.5-inch LCD screen with MyFord Touch, AppLink ™, rear view camera and sensors, Intelligent Access with push-button start and Sony HD Radio.Further, Fiesta allows for personalization through touches such as an adaptable ambient lighting system and custom exterior graphics, as well as higher-end options such as leather seats and a sunroof. For 2014, Fiesta offers new powertrain options, with increased performance from the efficient, 197-horsepower 1.6-liter EcoBoost engine in the new Fiesta ST, along with the award-winning 1.0-liter EcoBoost engine. "Younger buyers are savvy consumers, what we call forensic buyers, with reams of data at their fingertips," says Marentic. "They can find out nearly instantly if your car has as many bells and whistles as others, and if it is a good value." About Ford Motor Company Ford Motor Company (NYSE: F) , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 177,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com .