"Fiesta started the momentum we are seeing across our car and crossover lineups, which is helping us attract younger buyers and grow in coastal markets where the imports long have dominated," says Amy Marentic, marketing manager, large cars and crossovers. "We are adding the EcoBoost engine and MyFord Touch to the new Fiesta because we have younger buyers switching to us for unique features such as SYNC that cannot be found on other small cars."The data indicate Ford brand retail share increased with these buyers 3.1 points, from 9.4 percent to 12.5 percent during that time – more than any brand in America. This growth is led by Ford vehicles such as Fiesta, Focus, C-MAX, Escape, Fusion and Explorer – which combined account for nearly 70 percent of the increase.
Technology Helps Fiesta Outsell Competitive Subcompacts As Ford Sees Fastest Share Growth Among Millennials
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