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The California Endowment Announces $9.2 Million Investment Over Three Years To Provide Consumer Assistance For New Health Insurance Options

Grant to Health Consumer Alliance Will Fund Community-Based Assistance

SACRAMENTO, Calif., Aug. 22, 2013 /PRNewswire-USNewswire/ -- The California Endowment today announced a $9.2 million grant to the Health Consumer Alliance to help Californians navigate new public and private health coverage options available to them as a result of the Affordable Care Act, also known as Obamacare. This investment is part of The Endowment's campaign to educate Californians about the new health care law and enroll those eligible in public and private health insurance plans. Covered California, the state's insurance marketplace, will also provide $3.4 million in federal funds towards the effort.

"With Covered California set to open for enrollment in October and the state's Medi-Cal expansion underway, millions of uninsured and underinsured Californians will be newly eligible for affordable, quality health coverage," said Robert K. Ross, M.D., President and CEO of The California Endowment. "Successful implementation of Obamacare will depend on getting Californians enrolled. Our commitment, along with Covered California's, will help them access and understand their options through community-based assistance provided by Health Consumer Alliance."

The Health Consumer Alliance is a statewide partnership of legal aid organizations that educate low-income Californians about their health insurance rights and options. Funding from the Endowment will be used to help consumers identify and apply for health coverage programs, as well as provide them with assistance regarding eligibility, appeals, and benefits.

"Heath consumer centers like our own provide direct assistance to thousands of low-income Californians each year, either over the phone or in-person," said Gregory Knoll, Executive Director of the Legal Aid Society of San Diego, a member organization of the Health Consumer Alliance. "It is critical that Californians have the help they need in order to enroll. The Endowment's investment will go a long way in helping us to meet the increased demand for information and assistance that will come with new health coverage opportunities."

This announcement follows other Endowment investments in Obamacare implementation, including:

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