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Aug. 22, 2013 /PRNewswire/ -- Twenty months after Delta Air Lines (NYSE: DAL) and GOL Linhas Aereas Inteligentes (BM&FBovespa: GOLL4 and NYSE: GOL) announced their enhanced, long-term, exclusive alliance, the companies highlight the milestones achieved. Delta and GOL leveraged the strengths of both carriers to create additional value by establishing a seamless customer experience.
The Delta and GOL commercial team accomplished its immediate objectives: (1) expand the codeshare agreement; (2) provide additional benefits to the airlines' loyal customers; and (3) offer a consistent experience at airports.
"Our strategic partnership with GOL greatly enhances Delta's network, providing access to 23 destinations in
Ed Bastian, Delta's president and member of GOL's Board of Directors. "The codeshare will continue to expand pending regulatory approvals. Delta and GOL offer a U.S.-
Brazil network unrivaled by any other U.S. flag carrier."
Currently GOL has the ability to offer its customers access to the 5 markets Delta serves between the U.S. and
Brazil which are:
Rio de Janeiro -
Atlanta; and between
Sao Paulo and
Detroit and New York JFK. Additionally, GOL's customers from the following local markets currently have access to
Atlanta and will soon have access to
Detroit and JFK:
The Delta-GOL codeshare agreement provides Delta customers access beyond
Brazil as well, including connections to
Asuncion, Paraguay and
"We are achieving our goals and this is just the beginning," said Paulo S. Kakinoff, GOL's Chief Executive Officer. "The alliance has driven significant growth in traffic, with 28 percent of all Delta customers that travel to
Brazil continuing on their journey with GOL. This represents an increase of nearly 100 percent more traffic year-over-year."
As of July, GOL started to offer Delta flights on GOL's website,
voegol.com, Voe GOL stores, GOL's call center and travel agents. The alliance benefits commercial customers with joint contract agreement to serve corporate customers allowing them to have a single contract for service on both carriers.
Furthermore, the airlines have initiated a
joint marketing campaign to promote
GOL's ability to sell Delta on their channels. As part of the joint branding efforts, customers traveling with GOL will now see the Delta logo and the phrase "in partnership with Delta" illustrated close to the boarding door of the GOL airplanes. All GOL planes will soon carry the Delta brand.
Brazil is expected to become the fourth-largest aviation market in the world by 2014, with more than 100 million passengers. The FIFA World Cup in 2014 and the Summer Olympics in 2016 will spotlight
Brazil across the world.
Airport Co-location and Customer Experience
One of the additional milestones of the alliance is the co-location of the airlines. In April, Delta moved from Terminal 1, A Wing to Terminal 2 C Wing of the Sao Paulo-Guarulhos International Airport. For GOL and Delta customers co-location increases ease of connectivity and facilitates the process of re-checking bags after clearing customs since gol counters are located immediately after leaving the secured customs area.