Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping automotive consumers and dealers connect online, has named Kenny Jakel, General Sales Manager of Lee Johnson Kia in Kirkland, Washington, the Autobytel Dealer of the Month for July 2013.
The company’s Dealer Awards Program honors exceptional Autobytel dealers who employ the highest standards in customer service and Internet automotive retail sales and lead management processes. The Autobytel Dealer of the Year Award is slated to be announced at the NADA Convention & Expo in New Orleans in January 2014, with the crowning dealer chosen from this year’s pool of monthly winners.
Kenny joins Patti Scipione of M’Lady Nissan, Paul LeRose of Pauly Toyota, Tim Morgan of Radley Acura and Steve Roberts of Crown Motors Redding—who were named the Autobytel Dealers of the Month for March, April, May and June 2013—in that pool of winners.
“Kenny and his team represent an 80-year family-owned business rooted in the core principals of service, respect and providing value to their customers,” said Jeffrey Coats, President and CEO of Autobytel Inc. “What’s made Lee Johnson Kia so successful is that they’ve woven these core principals into their Internet lead management processes too. They understand how to build value in both the in-dealership and online sales experience and it shows—among consumers and across the industry.”Each month, Autobytel’s sales and dealer operations teams evaluate prospective candidates from a competitive field of thousands of automotive retailers in the Autobytel network, with a monthly winner selected based on key online automotive best practices. Criteria evaluated for the Autobytel Dealer Awards Program include conversion rates, lead management processes, customer service principles, customer and brand retention analytics and Internet department practices, among others. “My general thoughts are that in the auto industry, like most businesses, the more things change, the more they stay the same,” said Jakel. If you don’t make an effort to treat your customers like gold and make the process transparent, it will come back around to bite you in one form or another. Old fashioned tactics like building value in the dealership, the sales experience, and the product will always pay off in the end. We’re absolutely thrilled to receive this accolade, and I want to personally thank Autobytel for the recognition.”