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Sun Life Malaysia Makes Life Brighter Under The Sun For Malaysian Consumers

Stocks in this article: SLF

Company provides financial products and services to help consumers achieve financial security

KUALA LUMPUR, Malaysia, Aug. 22, 2013 /PRNewswire/ - Sun Life Malaysia made its grand entrance into the Malaysian insurance community today with its celebratory launch at a reception held at The Westin Kuala Lumpur.

Sun Life Malaysia consists of Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad, the renamed CIMB Aviva Assurance Berhad and CIMB Aviva Takaful Berhad entities purchased by Sun Life Financial Inc. (Sun Life) and Khazanah Nasional Berhad (Khazanah) from Aviva International Holdings Limited and CIMB Group Holdings Berhad (CIMB Group).

The launch comes just four months after completion of the RM1.8 billion ( C$602 million) acquisition in April this year. Sun Life and Khazanah each own 49 per cent and CIMB Group retains a two per cent share.

With the launch of Sun Life Malaysia, Sun Life Financial now has operations in seven Asian markets and builds on a history in the region that reaches back 120 years. It is also a significant launch for Khazanah and is its first entry into the insurance sector.

"We are very excited to enter Malaysia, particularly with Khazanah and CIMB as our partners," said Kevin Strain, President, Sun Life Financial Asia. "The Sun Life Malaysia management team and employees are united in building a great organization that is focused on becoming a provider of choice amongst Malaysians, helping to protect their financial futures."

Under the new partnership, Sun Life Malaysia has the exclusive right to distribute takaful and life insurance products through CIMB Bank's network of 312 branches and eight million customers across the country.

"With this collaboration, we aim to introduce a wider range of insurance solutions aimed at addressing the different needs of Malaysians and to deliver value and excellent service to our customers. Sun Life Malaysia is committed to provide best-in-class protection for Malaysian consumers and businesses of all sizes," explained Ooi Say Teng, Chief Executive Officer of Sun Life Malaysia.

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