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TheStreet Open House

[video] Quick Take: Yahoo! Squeaks Past Google

NEW YORK (TheStreet) -- For the first time since 2011, Yahoo! (YHOO) outpaced Google (GOOG) for Web site traffic, according to TheStreet's Debra Borchardt.

In a study by ComScore, Yahoo!'s 196.6 million visitors topped Google's (GOOG) 192.3 million visitors in the month of July. The jump represents a 20% increase in Yahoo!'s unique visitors.

The visitors for Tumblr, which Yahoo! recently acquired, were tallied separately from Yahoo!. However, Google's YouTube visitors were counted as visits to Google, Borchardt said.

She added that CEO Marissa Mayer's focus on returning the company to its roots by making the site something users must visit daily seems to be working. The company has already refreshed its mail, weather, sports and news segments, and will focus on finance next, Borchardt said.

Although the traffic is up, the stock has been in a bit of slump over the past month, but is still up 80% over the last year, she said.

As for the rest: Microsoft (MSFT) came in at number three, Facebook (FB) at number four and AOL Inc. (AOL) at number five.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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