NEW YORK ( TheStreet) -- TheStreet's Jim Cramer wants to know: What is Pinterest?
Luckily, he's got colleagues Ross Kenneth Urken and "Mad Money" Research Director Nicole Urken to help him out.
Pinterest is a Web site and mobile app that is dedicated to "pinning" events and ideas to a user's board. In other words, it's a digitalized way of scrapbooking about hobbies or interests, thus the name Pinterest.
The company has 70 million users around the world, which has likely aided in convincing companies to join as well.Nicole Urken said companies such as Lowe's (LOW) post do-it-yourself projects, which has been a great way for the company to interact with customers. Ross Urken added that J. Crew will have its entire fall catalog up on Pinterest this year. Since the recent recession, consumers have found it "cool" to be thrifty and cheap, Ross Urken said. There's plenty of alternatives to finding very cheap ways to do things now, such as inexpensive, home-cooked meals or 8-cents-per-load dishwasher detergent. Cramer concluded that it's all about thrift, and he will have to do some further investigation. -- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwell