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BlueHornet Wins New Email Marketing Clients

BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc. (NASDAQ: DRIV), announced the introduction of several new clients, including TheLadders, an online career-matching service; Indochino, an global leader in custom online menswear; and Blooms Today, which offers flowers and gifts online in the United States and internationally.

These companies are using BlueHornet’s flagship eMarketing Suite (eMS), Support 2 services and proactive deliverability management capabilities to more effectively acquire, reach and engage with their email subscribers. By leveraging the extensive knowledge of BlueHornet’s Support 2 team and flexible eMS technology, clients can create highly targeted email marketing programs that evolve to reach today’s omni-channel consumers as they move through the customer lifecycle.

“As a mobile-first, web-second company, we were seeking a technology platform to help us revamp our email marketing to be responsive to our more than six million members,” said Dan Cronyn, director of consumer marketing for TheLadders. “We are in the process of rolling out a suite of new mobile products – most recently our native iOS app – so communication will continue to be critical, which is why we’re especially excited to partner with BlueHornet.”

“BlueHornet is proud to announce new relationships with these innovative brands,” said Gerry Widmer, general manager of BlueHornet. “As a growth-focused email service provider, BlueHornet’s business success has been built on trust and collaboration with our clients. Recent consolidation in our industry has left marketers with fewer options for the level of partnership that they need to ensure growth. We’re pleased to meet this increased demand for powerful, easy-to-use email marketing technology and services.”

About BlueHornet Networks, Inc.BlueHornet Networks helps companies do email marketing differently. The world’s most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet’s powerful, yet simple-to-use email technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their messages everywhere their customers are – whenever they want it. BlueHornet is headquartered in San Diego, Calif., and is the email marketing solution of Digital River, Inc.. For more details, visit  www.bluehornet.com, follow  @bluehornetemail on Twitter or call 866-586-3755.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Copyright Business Wire 2010

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