This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

DICK'S Sporting Goods And ESPN Introduce "Hell Week"

PITTSBURGH, Aug. 22, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, and ESPN introduce Hell Week, an original documentary chronicling the Station Camp High School football team as they endure a preseason overnight training camp deep in the Tennessee mountains. The documentary debuts Thursday, Aug. 22 on ESPN2 at 7:30 p.m. ET.

Every August, thousands of high school football players return to the field with the goal of winning a championship. Before beginning their quest, their teams must survive a grueling week of conditioning, skills training and football strategy. Hell Week is a unique shared experience that builds character and strong team bonds, and sets the tone for the upcoming football season.

"DICK'S Sporting Goods Films Presents Hell Week provides a behind-the-scenes look into one of the most physically-demanding weeks in all of sports," said Ryan Eckel, DICK'S Sporting Goods Vice President, Brand Marketing. " Hell Week is an incredible story about a team coming together as they work to define who they are on and off the field."

Before getting picked-up by the ESPN Networks, DICK'S Sporting Goods Presents Hell Week began as a hard-hitting online series last August following Detroit's Cass Technical High School's journey prior to winning their second consecutive state football championship.  

" Hell Week has the make-up of what draws communities to high school sports," said Dan Margulis, ESPN Senior Director, Programming & Acquisitions. "Station Camp's preseason mirrors the experience of student athletes around the country in the grueling weeks leading up to the season's first kick. We are excited to give our viewers inside access to a team competing in the weekend's ESPN High School Kickoff action." 

Hell Week will debut on ESPN2 on Thursday, Aug. 22, and also airs on ESPNU through Aug. 26. Station Camp will host Beech High School in its season opener, also airing on ESPN2 as part of the ESPN High School Kickoff on Sunday, Aug. 25 at Noon. This is the team's first game to air on an ESPN network.

For more information on DICK'S Sporting Goods Films Presents Hell Week, visit www.dicks.com/hellweekHell Week was produced by DICK'S Sporting Goods in partnership with Anomaly and Optimum Sports.   

About DICK'S Sporting Goods, Inc. DICK'S Sporting Goods, Inc. is an authentic full-line sports and fitness specialty omni-channel retailer offering a broad assortment of high quality, competitively-priced brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of August 3, 2013, the Company operated 527 DICK'S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy. DICK'S Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors.

About ESPN ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn., with 4,000 employees (7,000 worldwide) ESPN Plaza includes 950,000 square feet in 16 buildings on 123 acres (116 contiguous), with additional office space (400,000 sq. ft.) rented nearby. The company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN.

SOURCE DICK'S Sporting Goods, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs