This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

WAT-AAH! Joins Hip Hop Public Health And Partnership For A Healthier America As Presenting Sponsor Of The "Songs For A Healthier America" Program

NEW YORK, Aug. 22, 2013 /PRNewswire/ -- WAT-AAH!, a premium brand of functional bottled water for kids and teens, announces its role as presenting sponsor of the "Songs for a Healthier America" program, produced by Hip Hop Public Health (HHPH), and The Partnership for a Healthier America (PHA) whose Honorary Chair is First Lady Michelle Obama. Continuing its mission to champion kids' health, WAT-AAH!, as the exclusive beverage partner for the album launch, which uses music and entertainment to encourage healthy eating, drinking and exercise, with the goal of reducing childhood obesity.

(Photo: http://photos.prnewswire.com/prnh/20130822/NY67713 )

"Songs for a Healthier America" is a multi-genre compilation album that will be accompanied by "Instant Recess," a series of 10-minute videos designed to engage the youth in physical activity. The 19-song album, which can be viewed at  http://ahealthieramerica.org/songs, features notable artists including Jordin Sparks, Ashanti, Ariana Grande, Travis Barker, Matisyahu, Ryan Beatty, Doug E Fresh, DMC from iconic rap group RunDMC, an appearance by Dr. OZ and many others, and soon to be released an interlude that highlights WAT-AAH! and the importance of healthy hydration.

"We identified WAT-AAH! as a preferred partner for this initiative, because their emphasis on health and creative approach to encouraging kids to preferentially drink water," says Dr. Olajide Williams, Chief of Staff of Neurology at Columbia University and Founder of HHPH. "Their experience working within the school systems, wealth of influence and core mission of fighting childhood obesity are all things that make them an ideal organization to collaborate with. We are excited to be working closely with WAT-AAH! to help spread the message about this exciting new program." 

Now in its fifth year in business, WAT-AAH! continues to motivate kids to stay active and healthy through its product offerings as well as marketing campaigns. WAT-AAH!'s line of functional bottled water contains no sugar or sweeteners of any kind and is marketed nationwide, selling in supermarket chains as well as schools. The brand also focuses on key touch points such as music, celebrities, sports and social media to engage its core audience of kids and teens. WAT-AAH!'s most successful event marketing campaign to date is the Move Your Body initiative, featuring the music of Beyonce Knowles, gathering over 600,000 school children annually to commit to the exercise program and express their support of Let's Move!. This year, WAT-AAH! produced a celebrity filled PSA for the campaign ( http://youtu.be/0pdC1wPbY7M) and spearheaded the third year celebration which gathered over 120 Million impressions nationwide. 

"At WAT-AAH!, we know that in order to engage kids and create excitement around health, we must speak to them in a way that is not boring or preachy or else they will walk away or shut down. We need to be fun, surprising and always relevant," says Rose Cameron CEO/founder of WAT-AAH!. "HHPH and PHA have created a program that does just that and we are excited to collaborate and work with them on this effort," she adds.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs