This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Women From San Juan De Cheni Remove Cocoa Beans From Pods Growing In The Village (Photo: Business Wire)

In 2008, The Hershey Company (NYSE: HSY) was introduced to a village of indigenous people tucked deep in the mountains of the Junín region of Peru. This village was using cocoa farming to rebuild its community following years of devastation by guerilla warfare. Hershey decided to support the community – San Juan de Cheni. The company committed to help fund the infrastructure needed for the village to be successful in cocoa farming and to buy cocoa grown in this area.
Women from San Juan de Cheni remove cocoa beans from pods growing in the village (Photo: Business Wi ...

Women from San Juan de Cheni remove cocoa beans from pods growing in the village (Photo: Business Wire)

“From the day we learned of San Juan de Cheni, we knew this village was something special,” said Ray Major, Senior Manager of Sustainability Initiatives. “The people in this community are intensely driven to rebuild their community through cocoa farming and it has been rewarding to watch the village improve its fortunes with a little help and support.”

San Juan de Cheni grows a unique variety of cocoa with a distinct flavor. Hershey uses the village’s cocoa in its high-end artisan chocolate products.

Prior to Hershey’s support, San Juan de Cheni cocoa farms had approximately 500 trees per hectare and cocoa farming had been negatively impacted by guerilla activity in the late 1980s and early 1990s. The community chose cocoa as its primary crop to help restore its economy, position it for the future and preserve the traditional values of farming embedded in the culture. Hershey’s goal in supporting San Juan de Cheni was to more than double the amount of trees per hectare producing cocoa.

Starting in 2010, Hershey, its sourcing partners and the community farmers focused on increasing the number of trees that produced the best quality and highest quantity of cocoa pods. With Hershey’s support, the community built a nursery to increase tree stock and Hershey funded the training and tools needed to improve the productivity of the cocoa farms. The training included grafting methods to populate the farms using the community’s best trees. Today, more than 50 farms have over 1,100 thriving cocoa trees per hectare and tree stock and yields continue to improve.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,790.31 -8.18 -0.05%
S&P 500 2,088.50 -1.61 -0.08%
NASDAQ 5,112.7990 -14.7260 -0.29%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs