LIN Media LLC (“LIN Media”) (NYSE:LIN), a local multimedia company, announced today HYFN’s launch of HYFN8, a new social media management system and solution that utilizes cutting-edge proprietary technology to allow marketers to listen and react to online consumer behavior in real-time, giving them the intelligence and monetization tools to maximize social media ROI.
HYFN, a full-service digital agency that develops and implements award-winning mobile, social and web experiences for some of the world’s largest brands, today launched HYFN8 at MediaPost’s Social Insider Summit in Lake Tahoe, CA. LIN Media acquired a majority ownership investment in HYFN in April 2013.
“There is strong demand for a social media marketing solution that can generate timely and usable analytics, as well as real revenue for brands,” said Robb Richter, LIN Media’s Senior Vice President Digital. “HYFN8 is a product inspired by our mission to create groundbreaking, revenue-driving products.”
Commenting on the product launch, Morgan Harris, Chief Executive Officer of HYFN, said: “HYFN8 is a system that is going to revolutionize the way marketers engage with audiences in the social environment. HYFN8 allows marketers to listen to conversations happening around their brand in real-time, ultimately allowing them to create hyper relevant advertising. The more a marketer uses HYFN8, the more intelligent the system becomes allowing it to make real-time recommendations on messaging and optimal times for that messaging to be the most effective. As a result, marketers will be able to better monetize their social media campaigns.”
HYFN8 allows brands to manage their entire social presence in one consolidated dashboard, giving them the intelligence to turn every social interaction into an on-the-spot engagement opportunity. Through proprietary technology, HYFN8 provides custom social listening and profile management streams, post scheduling tools, a robust web-based social media and web application builder, and deep analytics to allow for superior engagement and monetization. The more a marketer uses the system, the smarter it becomes leveraging custom algorithms that hyper-target users based on when and with whom they are most likely to engage.