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IRobot Braava Efficiently And Quietly Mops Virtually Any Hard Floor Surface For You. (Graphic: Business Wire)

Stocks in this article: IRBT

iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced the release of the iRobot Braava Floor Mopping Robot. iRobot is launching two models, Braava 320 and Braava 380t, in North America. Braava was introduced to the European market earlier this year.

Since the launch of the company’s flagship Roomba® Vacuum Cleaning Robot in 2002, iRobot has sold more than 10 million home robots worldwide. This milestone, and continued product line expansion, reinforces iRobot’s status as the worldwide leader in automated home maintenance.

iRobot’s portfolio of home robots provides different solutions for different cleaning needs. While the company’s Roomba vacuum cleaning robot and Scooba® floor washing robot make multiple passes over a floor to provide a deep clean, Braava is designed to systematically and efficiently dry or damp mop the entire floor in just one pass. Roomba vacuums, and Scooba scrubs floors clean. Braava is a perfect complementary solution for quickly maintaining hard floors every day, keeping them free of dust and other debris.

“Braava is a great complement to our already strong suite of home robots,” said Christian Cerda, senior vice president and general manager of the Home Robots business unit at iRobot. “With more than 10 million home robots sold worldwide, iRobot is focused on bringing new solutions like Braava to market, enabling people to take better care of their homes.”

Braava cleans hard floors quickly and quietly, without hassle.

The iRobot Braava Floor Mopping Robot automatically dry- and damp-mops hard floors using two cleaning modes, keeping dirt and dust under control. Braava uses disposable or reusable cleaning cloths that are simple to attach and remove. The robot is easy to use. At the push of a button, Braava is off to mop for you – and when it is done cleaning, the robot returns to where it started. It is whisper quiet, featuring a soft-touch bumper and quiet motors, so it cleans without disrupting daily activity or sleep.

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