This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Marissa Mayer's Strategy Pays Off for Yahoo!

NEW YORK ( TheStreet) -- "I'm the king of the world!!"-- Jack Dawson, Titanic

Sorry for the awful Titanic reference, but I thought it captured the moment, especially as Yahoo! (YHOO - Get Report) has now surpassed Google (GOOG - Get Report) with regards to Web traffic for the first time since July 2011, according to comScore.

Of 225 million Internet users in July, 87.2% of them visited a Yahoo! site, accounting for 196.65 million unique visitors. That's markedly higher than the traffic Google experienced, which had 192.25 million unique visitors. Rounding out the top five were Microsoft (MSFT), Facebook (FB), and AOL (AOL).

This is a big deal, especially as Yahoo! CEO Marissa Mayer has vowed to make Yahoo! a "daily habit" for consumers. Mayer has made countless acquisitions to boost Yahoo!'s engineering team, most of them being acqui-hires, as she tries to bring more people to Yahoo! properties, and make the company more relevant in the future. Clearly, that strategy is paying off, as traffic has risen 20% from last year.

What's even more impressive about Yahoo! vaulting to the top spot is the results don't account for the Sunnyvale, Calif.-based tech giant's biggest acquisition this year of Tumblr.

In July, Tumblr had 38.4 million unique visitors, though a portion of the company's traffic is assigned "to other syndicated entities," per comScore's results. Tacking on just the 38.4 million unique visitors, and Yahoo! properties had 235.05 million unique visitors in July. Considering there were only 225 million unique visitors in the survey, Yahoo! is clearly seeing an explosion in traffic.

Mayer's strategy of making Yahoo! an important factor in our daily consumption habits is only just beginning, as she revamps the company for mobile, and gives its properties a fresh, new, clean look.

Mayer's next big revamp project is Yahoo! Finance. Yahoo! is spending an inordinate amount of time on this project, with the company cleaning house on some of its publishers.

According to sources close to the situation, the project is known internally as HomeRun, and will make the Yahoo! Finance page look similar to the Yahoo! homepage, which was redesigned earlier this year.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
GOOG $521.84 0.00%
YHOO $39.33 0.00%
AAPL $126.60 0.00%
FB $86.91 0.00%
TSLA $269.15 0.00%

Markets

DOW 17,757.91 +138.40 0.79%
S&P 500 2,077.42 +14.31 0.69%
NASDAQ 5,013.1230 +26.2560 0.53%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs