August 22, 2013
Marketing data platform provider looks forward to accelerated growth after additional financing from leading firms
), the leading global Tag Management System, Marketing Data, and Marketing Attribution provider announced today that it has received
in new funding. Prominent digital media investment firms and existing investors Greycroft Partners and iNovia Capital led the financing, and Silicon Valley Bank also injected capital.
TagMan plans to use the awarded funds to ramp up growth of its 300-strong global partnership program, STREAM, which was launched in
and to support the growth of the company's customer base globally. STREAM offers its certified partners streamlined tag implementations, reliable real-time, tag enabled data collection and clean, cross-channel marketing data from an independent source. The program is open to best-in-class application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms.
TagMan's client base has also seen great growth in 2013, and as such the company is now integrated with more than 350 enterprise websites across all major industries. The company's most recent client wins in 2013 include brands such as
, Fanatics, Seatwave, TireBuyer, Stride Rite, Lands' End, Hayes and Jarvis, Sovereign, Travix and many others.
, CEO of TagMan said: "We are excited to deepen our relationship with our investors as we rapidly expand our customer and partner portfolios. This year we have welcomed several major additions to our global list of clients with new accounts across the Retail, Travel and Hospitality and Financial service sectors. TagMan's STREAM partnership program grew by 200% this year and our customer roster continues to include a who's who of the world's top brands."
, Web Analyst at Ideal Shopping said: "TagMan has continuously grown and evolved its business offering in order to revolutionise the way brand marketers do business today, streamlining a complex ecosystem and helping marketers quantifiably deliver on their goals. By making sure that their clients attain the highest ROI possible, using an effective, data-driven approach to marketing at every level, TagMan has been able to expand its offering, which is both positive for its clients and partners, as well for the digital marketing sector as a whole."
"TagMan's focus on facilitating beneficial relationships between marketers and their vendors is resonating with the entire digital marketing ecosystem. In the three years since Greycroft first invested, TagMan has become the undisputed leader in Tag Management System, Marketing Data, and Marketing Attribution. We are delighted that TagMan is building a world-wide organization to bring its solution to marketers around the globe," says
, from Greycroft Partners.