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Kohls, Red Robin Beat with Gourmet Burgers in a Moon-Shot

NEW YORK (TheStreet) -- The majority of earnings reports I previewed last week and this week are in the retail-wholesale sector, and most of these companies had buy ratings pre-earnings.

On Aug. 13 I wrote Nordstrom, Kohls and Ross Stores Up Next on Earnings and four of the five companies previewed beat EPS estimates. Ross Stores (ROST) rescheduled its report to Aug. 22. Two of the five stocks moved higher with one in a moon-shot, while two moved sideways and one moved lower following their quarterly earnings reports.

Today's market pulse below shows that the S&P 500 ended Wednesday down just 3.9% since setting its latest all-time high at 1709.67 on Aug. 2. The upside to my semiannual risk level at 1743.50 is 6.1% with the downside risk to my annual value level at 1348.30 is 17.9%.

Semiconductor equipment maker Applied Materials (AMAT) ($15.55 vs. $15.65 on Aug. 12) missed EPS estimates by a penny earning 18 cents a share in afterhours trading last Thursday. The trading reaction Friday set a range between $15.04 and $16.06, which remains the range today around the 50-day SMA at $15.77. The hold rated stock has a semiannual value level is $14.88 with weekly and monthly risky levels at $16.64 and $17.89.

Skin care, makeup, hair products and fragrances retailer Estee Lauder (EL) ($66.32 vs. $66.58 on Aug. 12) beat EPS estimates by 2 cents a share earning 24 cents premarket last Thursday. The stock closed Aug. 14 at $65.13 above its 200-day SMA at $64.70 and traded up to $68.82 on this positive earnings result. The buy rated stock traded around my annual pivot at $67.56 with an annual risky level $70.93. This week's risky level is $68.41.

High end luxury fashion-oriented retailer Nordstrom (JWN) ($56.75 vs. $60.79 on Aug. 12) beat EPS estimates by 5 cents earning 93 cents a share in afterhours trading last Thursday. The company lowered forward guidance, and after closing at $59.33 Thursday, the stock gapped lower on Friday trading down to its 200-day SMA at $56.68 and as low as $56.12 on Monday. Nordstrom still has a buy rating and is trying to stabilize around my monthly value level, now a pivot at $56.31. My annual pivot is $59.87 with a quarterly risky level at $60.75.

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