Boingo Wireless (NASDAQ:WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced the expansion of the company’s Wi-Fi advertising network in Canada, via new agreements with BOLDstreet Wireless, the country’s leading provider of retail Wi-Fi solutions.
Boingo Media, Boingo’s advertising and sponsorship services group, will manage display and video advertising sales and services at select BOLDstreet Wireless Wi-Fi network locations in airports and malls throughout Canada. The new non-exclusive advertising services agreement will allow Boingo Media to introduce mobile marketers to a potential collective audience of more than 150 million consumers in key travel and leisure segments annually at BOLDstreet locations.
Boingo Media will represent display advertising opportunities at eight airports in British Columbia, Ontario and Alberta, including Calgary International Airport, where Boingo Media is the exclusive Wi-Fi sponsorship partner. The company will also enable brands to reach shoppers on the go with video, display and other advertising engagements at 15 malls in Alberta and Ontario provinces, including Toronto’s Yorkdale Shopping Centre, a luxury shopping destination and one of the largest malls in Canada.
“Boingo Media’s leading engagement products and business model deliver rewards to consumers, and enhanced value to advertisers,” said Tom Camps, CEO, president and founder of BOLDstreet Wireless. “Their proven solution creates new value and revenue for our venue partners, making them an ideal fit for our network.”
“Our new agreement with BOLDstreet will allow the Boingo Media team to do what we do best – introduce brand marketers to a rich audience of affluent, connected consumers in ‘buying mode’ at premier Wi-Fi network locations,” said Jon Landa, vice president of advertising sales for Boingo Media. “The Boingo Media platform offers the scale, flexibility and creative solutions that deliver new audiences to leading international brands, and our cost-per-engagement model provides enhanced transparency and accountability to our advertising partners.”