PORTLAND, Ore., Aug. 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with B2C Enterprises, a full-service advertising agency in Roanoke, Va.
The agency will utilize Rentrak's local TV ratings currency, including its Polk Automotive purchaser integration, to achieve a greater degree of efficiency and effectiveness when planning and buying on behalf of their local market television advertiser clientele.
"We've been keeping an eye on Rentrak for some time," said Bruce C. Bryan, president of B2C. "The fact that they're in so many homes in our market and the stability of a larger, more granular database solution means improved efficiency and targeting for our advertiser clients. Paper diaries are an out-of-date way of measuring local TV and with the volume of television placement we do, we are excited about using Rentrak's all-electronic daily demographic information. Our goal is to stay ahead of the curve with the information we can provide to our clients."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.About B2C Enterprises B2C Enterprises is an award-winning advertising, marketing and business development firm utilizing a mixture of traditional and new media resources. B2C works with independent medical practices, service industry leaders, non-profit organizations like Help Save The Next Girl, and major regional retailers. Learn more by visiting www.b2cEnterprises.com. About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com. RENTM