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TheStreet Open House

Four New Canon Powershot Models Provide Impressive Image Quality, Powerful Optics, And Fast Autofocusing

Adding to its trademark line of esteemed digital cameras, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the release of four new feature-packed PowerShot digital cameras: the PowerShot G16, PowerShot S120, PowerShot SX510 HS and PowerShot SX170 IS. Designed to help photo enthusiasts create high-quality images and videos, these cameras feature advanced DIGIC imaging technology to deliver superb image quality in portable, compact digital camera bodies. In addition, all four models have the ability to achieve faster autofocusing speeds than was possible with previous PowerShot models. The PowerShot G16 and S120 also feature the new Star mode to help users capture the brilliance of a starry night sky, while the new Background Defocus mode allows users to soften the background of their images for a portraiture look.

For the connected photographer, the PowerShot G16, S120 and SX510 HS digital cameras come with built-in Wi-Fi ® technology that allows for outstanding quality images and video files to be wirelessly transferred from the camera to social networking sites through CANON iMAGE GATEWAY #, to a PC, or users can upload images to virtually anywhere on their compatible iOS® or Android™ device* with the download of the free Canon CameraWindow app**. The Wi-Fi ® setup process has been improved by Canon, making it easier than ever for users to initially setup these cameras. Software no longer needs to be installed onto a user’s computer, so all initial setup can be accomplished from the user’s smart device or computer, allowing for easy photo sharing on-the-go. Images can also be printed wirelessly using Wireless PictBridge i on select printers, including the Canon PIXMA MG7120 or PIXMA MG5520 Wireless Photo All-In-One printers, so special moments can be preserved and cherished for years to come.

“At Canon we are continually inspired to introduce the latest technological advancements to the PowerShot line of digital cameras,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “Although smartphone camera popularity is continually increasing, the PowerShot line of cameras offers features such as advanced image sensors, high-quality optics, low-light capabilities and extremely fast autofocusing speeds that, when combined, are unrivaled by smartphone technology.”

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