This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

PRS Unveils A Retail Innovation & Research Center

TEANECK, N.J., Aug. 21, 2013 /PRNewswire/ -- Perception Research Services (PRS) announced the opening of the PRS Retail Lab, a state-of-the-art facility to help marketers develop, assess and improve their packaging and shopper marketing efforts. 

The PRS Retail Lab is located in Teaneck, NJ (15 miles from midtown Manhattan), in the same offices as PRS' headquarters. This 4,500 square foot space features 5 customizable store aisles (up to 32 feet in length), including gondolas, end-cap displays, refrigerated sections and a front end check-out area.   It also includes a dedicated interview room and a large viewing area, allowing clients to observe and record in-aisle shopping trips and group sessions. 

The Lab is equipped with overhead HD Video cameras, providing a full 360 degree view of the store. In addition, PRS Mobile Eye-Tracking will also be used to reveal shoppers' viewing patterns – documenting what they see and miss - as they navigate aisles and consider packaging and POS materials

The PRS Retail Lab will be used primarily as a venue for shopper research studies, in which marketers will gather reactions to new products, packaging, POS materials and/or category management approaches.   In addition, PRS professionals will lead ideation and co-creation workshops with clients and host meetings between manufacturers and their retail partners.   

"At PRS, we've always emphasized the importance of evaluating new packaging and POS systems within a competitive shelf context," stated Scott Young, President of PRS. "With the PRS Retail Lab, we are taking this idea one step further, by creating a secure, confidential environment for marketers to develop and screen new ideas in a store context.  We're excited to be working with our clients in this new way, as we're confident that it will help them identify winning ideas more quickly and effectively."

About PRS

Since 1972, Perception Research Services International ( www.prsresearch.com) has specialized in research to help marketers "win at retail."  Today, PRS conducts over 800 studies annually, worldwide, to improve packaging and shopper marketing efforts, including qualitative research, quantitative on-shelf evaluations, in-store, online and in-home studies.   PRS is headquartered in Teaneck, NJ, with office locations in London, Geneva, Rome, Mexico City and Singapore.  To access PRS information, articles and insights, please visit www.prsresearch.com/prs-insights/.

Media Contact:  Ana Sandoval, 201-720-2719, Ana.Sandoval@prsresearch.com

 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,596.35 -350.33 -1.95%
S&P 500 2,057.64 -43.85 -2.09%
NASDAQ 4,958.4680 -122.0370 -2.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs