PRS Unveils A Retail Innovation & Research Center
TEANECK, N.J., Aug. 21, 2013 /PRNewswire/ -- Perception Research Services (PRS) announced the opening of the PRS Retail Lab, a state-of-the-art facility to help marketers develop, assess and improve their packaging and shopper marketing efforts.
The PRS Retail Lab is located in Teaneck, NJ (15 miles from midtown Manhattan), in the same offices as PRS' headquarters. This 4,500 square foot space features 5 customizable store aisles (up to 32 feet in length), including gondolas, end-cap displays, refrigerated sections and a front end check-out area. It also includes a dedicated interview room and a large viewing area, allowing clients to observe and record in-aisle shopping trips and group sessions.
The Lab is equipped with overhead HD Video cameras, providing a full 360 degree view of the store. In addition, PRS Mobile Eye-Tracking will also be used to reveal shoppers' viewing patterns – documenting what they see and miss - as they navigate aisles and consider packaging and POS materials
The PRS Retail Lab will be used primarily as a venue for shopper research studies, in which marketers will gather reactions to new products, packaging, POS materials and/or category management approaches. In addition, PRS professionals will lead ideation and co-creation workshops with clients and host meetings between manufacturers and their retail partners."At PRS, we've always emphasized the importance of evaluating new packaging and POS systems within a competitive shelf context," stated Scott Young, President of PRS. "With the PRS Retail Lab, we are taking this idea one step further, by creating a secure, confidential environment for marketers to develop and screen new ideas in a store context. We're excited to be working with our clients in this new way, as we're confident that it will help them identify winning ideas more quickly and effectively." About PRS Since 1972, Perception Research Services International ( www.prsresearch.com) has specialized in research to help marketers "win at retail." Today, PRS conducts over 800 studies annually, worldwide, to improve packaging and shopper marketing efforts, including qualitative research, quantitative on-shelf evaluations, in-store, online and in-home studies. PRS is headquartered in Teaneck, NJ, with office locations in London, Geneva, Rome, Mexico City and Singapore. To access PRS information, articles and insights, please visit www.prsresearch.com/prs-insights/. Media Contact: Ana Sandoval, 201-720-2719, Ana.Sandoval@prsresearch.com
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