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[video] Quick Take: Google Makes a Play for NFL on TV

NEW YORK (TheStreet) -- Rumors have recently surfaced that Google (GOOG) is interested in the National Football League's Sunday Ticket package. The move could be huge, TheStreet's Chris Ciaccia tells Brittany Umar.

DIRECTV (DTV) currently pays $1 billion each year for the broadcasting rights to the package, which runs through the 2014 season.

Google, which notoriously offers most of its services free, would certainly have to charge customers for a feature such as this.

Ciaccia said he would expect the company to stream the service on its YouTube platform and charge around $9.99 a month.

He added that he could see Google paying $2 billion or $3 billion for this service, likely far outbidding all other contenders. Well, except one.

Apple (AAPL) has far more cash than Google, with $146 billion on its balance sheet.

Ciaccia went on to say that this could be a home run for Apple and would definitely bolster an iTV product from the tech giant. Essentially if CEO Tim Cook wanted it, he could probably get it.

Either way, no matter who walks away with the future rights to the NFL's Sunday Ticket package, it will be an enormous win for them, Ciaccia concluded.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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