- 89% of leading media buyers believe that reaching the same user across different devices is important. This helps engage users migrating from device to device throughout their days.
- 76% want cross-device usage data for targeting so that they can reach and connect with people whenever and wherever will yield the best response.
- 75% of buyers said that cross-device campaigns across PC, tablet and smartphone deliver better results than single device campaigns.
Study: Marketers To Spend Almost 1/3 Of Digital Media Dollars On “3-Screen Digital Marketing” In 2013
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