This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Study: Marketers To Spend Almost 1/3 Of Digital Media Dollars On “3-Screen Digital Marketing” In 2013

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released today by ValueClick Media and Greystripe. The study, which was conducted by independent research company Advertiser Perceptions, polled hundreds of digital media executives from across the U.S. to uncover how they view present and future opportunities for cross-device advertising.

Buyers report that this flood of cross-device money is a reflection of dramatic changes in how people access the web. As penetration and usage of tablets and smartphones has grown, brands need to reach and engage users on whatever device they choose in a given day.

Some Study Highlights

According to the research:

  • 89% of leading media buyers believe that reaching the same user across different devices is important. This helps engage users migrating from device to device throughout their days.
  • 76% want cross-device usage data for targeting so that they can reach and connect with people whenever and wherever will yield the best response.
  • 75% of buyers said that cross-device campaigns across PC, tablet and smartphone deliver better results than single device campaigns.

A majority also said that cross-device programs are critical to optimizing performance across their marketing budgets.

Methodology Matters

“More and more buyers say that cross-device marketing is a ‘need to have’ in 2013,” said Kurt Hawks, general manager for Greystripe. “Clients tell us that user-to-device matching methodology matters, but it requires more complete, actionable data gleaned from a deeper knowledge of user interest, behavior and purchases across devices. Really both the data and methodology are essential to a client’s end goal—reaching the consumer wherever they spend their digital time.”

The research results echoed the ‘methodology matters’ perspective. 84% said that reviewing the cross-device targeting methodology of prospective vendors is important, and 83% said that the ability to optimize effectively across devices was a key concern. The survey also revealed that buyers are committed to getting all the benefits of cross-device advertising and have high expectations that prospective partners must meet.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,076.27 +64.33 0.36%
S&P 500 2,114.07 +4.47 0.21%
NASDAQ 5,099.2310 +22.7070 0.45%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs