NEW YORK ( TheStreet) -- With all the speculation about Google (GOOG - Get Report) making a play for some flavor of National Football League broadcast rights, it probably makes sense to address a lofty piece, published by All Things D earlier this week, that fantasizes about Netflix (NFLX - Get Report) moving into live events.But first, TheStreet's Chris Ciaccia is absolutely right: Apple ( AAPL - Get Report ) must be part of any NFL-related speculation. And, make no mistake, that's all we have here. The All Things D reporter has nothing solid. He screamed "fire" then qualified his lead several times. That said, it's only a matter of time before technology companies get more involved in live events, particularly sports.
With TV network ratings shrinking these days, at what point does Netflix surpass NBC in viewership and become a credible bidder for streaming rights to the Olympics? NBC has those rights locked down through 2020, but if the audience continues to shift online, we could be just two more Summer Olympics away from the first completely cordless Games.I won't even get into the context-less statement about "shrinking" ratings. More to the point, the idea that Netflix will ever be able to afford the Olympics -- if the company continues on its present trajectory -- is absurd. We're talking billions of dollars for a company that has had to raise cash twice in the last two years and likely will end up going to market again.