CHESTERFIELD, Mo., Aug. 21, 2013 (GLOBE NEWSWIRE) -- Reliv International, Inc. (Nasdaq:RELV), a maker of nutritional supplements that promote optimal health, this week announced that healthy energy shot 24K™ has earned a patent from the US government. Dr. Carl W. Hastings, Reliv's chief scientific officer and creator of 24K, made the announcement as part of opening night at Reliv's 25th Anniversary International Conference.
"This patent validates the work our R&D team put into making 24K unlike any other energy product on the market," Hastings said. "24K provides a healthy alternative to the high-caffeine, high-sugar energy shots that have become so prevalent in recent years. And with 24K, you not only get energy, but nutritional support for mental focus and stress relief as well."
The patent for 24K comes two years after the product was first introduced and was named the People's Choice for Favorite New Consumer Product by the American Business Awards.Cracking the Fatigue Cycle Energy drinks have surged in popularity in recent years, and health advocates have expressed concern about the excessive amounts of caffeine found in most of these products. The U.S. Food and Drug Administration continues to investigate reports of illness, injury and even death of people who drank products marketed as "energy drinks" or "energy shots." In June, the American Medical Association adopted a policy supporting a ban of the marketing of high stimulant/caffeine drinks to adolescents under the age of 18. "Most popular energy products rely on caffeine and sugar to provide a quick jolt," Hastings said. "But this can cause an unhealthy spike in heart rate and blood sugar, leading to an inevitable crash. Such stimulants only mask the symptoms of fatigue. 24K provides a healthy solution by addressing the underlying problem — the fatigue cycle." Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. Together they make up the "fatigue cycle." 24K delivers 24 active ingredients backed by clinical research to address all three factors. View healthy energy shot 24K's ingredient list. 24K becomes the ninth Reliv nutritional formula to earn a US patent, joining Reliv Classic® for essential daily nutrition, Innergize!® for isotonic hydration, FibRestore® for digestive health, Cellebrate® for weight loss, Arthaffect® for joint health, ReversAge® for anti-aging, GlucAffect® for blood sugar management and ProVantage® for performance nutrition. Note: the patents for Reliv Classic and Innergize! have expired. About Reliv International, Inc. Reliv International, based in Chesterfield, Mo., produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. Reliv is the exclusive provider of LunaRich® products, which optimize levels of lunasin, the peptide behind many of soy's health benefits. The company sells its products through an international network marketing system of independent distributors in 16 countries. Learn more about Reliv at www.reliv.com , or on Facebook, Twitter or YouTube.
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