BOSTON, Aug. 21, 2013 /PRNewswire/ -- As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.
Providing Aid Beyond the Check
Surveying more than 10,000 citizens in 10 countries, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan, the 2013 Cone Communications Disaster Relief Trend Tracker reveals a near-universal demand for meaningful corporate aid beyond providing funds:
- 89% of global citizens think companies should leverage their unique assets to lend support to affected communities (such as mobile response units, in-kind donations and employee volunteers)
- 87% wants companies to play a long-term role in relief efforts, not just immediate recovery