WESTLAKE VILLAGE, Calif., Aug. 21, 2013 /PRNewswire/ -- As the popularity of Internet entertainment services grows among consumers, digital lifestyle providers face customer retention challenges and seek to extend bundled service offerings, according to the J.D. Power 2013 Digital Lifestyle Study SM released today.
The study, now in its second year, examines consumer brand loyalty, propensity to subscribe to digital lifestyle products and preferences for aggregation of a wide array of services from one provider. Referred to as a digital lifestyle service package, it includes such entertainment components as video, television, audio and gaming; monitoring components, including home security, energy management and healthcare services; communication components, such as voice, Internet and wireless; and such other components as data backup and smart appliances.
- Consumers most often choose Internet service to include in a bundle, followed by voice and video, respectively.
- Consumers intend to bundle voice services, despite available alternatives.
- Consumers are receptive to home healthcare services.
- Younger consumers are most likely to share personal information, but expect free services in return.
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