OAK BROOK, Ill.
Aug. 21, 2013
announced today it will televise its annual
ceremony for the first time on national cable television network Black Entertainment Television® (BET®). Hosted by award-winning actress
Taraji P. Henson
, the program will air at
Sunday, August 25
. McDonald's 365Black Awards will feature an all-star lineup of celebrity performers and presenters. Comedian
will open the broadcast that will feature show-stopping performances by recording artists
, will be among celebrities who will present the awards to this year's honorees.
To view the multimedia assets associated with this release, please click:
McDonald's 365Black Awards are given annually to salute outstanding individuals who are committed to making positive contributions that strengthen the African-American community. This year's honorees include: legendary recording artist and "Empress of Soul"
; education leader
Dr. Steve Perry
; executive vice president of the Chicago White Sox
; McDonald's owner/operator
; teen entrepreneur
and youth environmentalist
Charles Orgbon III
"We are proud to team with BET to broadcast McDonald's annual 365Black Awards for the first time," said
, McDonald's U.S. marketing director. "McDonald's is committed to being deeply rooted in the community all year long, and we're pleased to salute leaders who are dedicated to serving and enriching those around us for the better."
McDonald's 365Black Awards launched in 2003 as an extension of the company's 365Black platform, which celebrates the pride, heritage and achievements of African-Americans year-round. Fans can follow
on Twitter for updates on the awards show and join the conversation using #365BlackAwards.
, LLC, is the leading foodservice provider in
the United States
offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit
, or follow us on Twitter (
) and Facebook (
) for updates on our business, promotions and menu items.
About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in
the United States
and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the
and oversees the extension of BET network programming for global distribution.
The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, and McDonald's. ©2013 McDonald's