USA Technologies, Inc.
(NASDAQ: USAT), (“USAT”), a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries, today announced details of its ePort Connect® loyalty and prepaid program, called
USAT customers will be able to offer rewards and discount offers for products purchased at their cashless-enabled locations to build loyalty, repeat business and a greater understanding of their consumers’ purchasing preferences.
., offered as an enhancement to USAT’s comprehensive ePort Connect® service, is a byproduct of USAT’s ongoing commitment to drive additional value for customers through every connection to its ePort Connect service.
enables USAT’s customers to offer either a standard or customized reloadable card, giving their customers access to
exclusive offers and promotions and
discounts for future purchases at participating self-service machines.
In keeping with USAT’s one-stop approach to service, the
toolkit includes everything necessary to get started and contains a variety of marketing tools such as posters, postcards and coasters as well as prepaid cards. In addition, USAT's integrated
mobile marketing app
will give vending operators the ability to heighten the consumer experience, especially for today's growing smart phone-oriented generation.
Under the standard
program, customers will receive a variety of marketing pieces including an initial supply of prepaid cards, a customer-friendly online registration portal (getmore.usatech.com) and access to a loyalty and prepaid campaign manager through their ePort Connect online reporting interface. USAT customers can also opt for an upgraded
program that enables them to customize the web interface, cards and marketing materials with their company logo and colors.
“Our customers have been asking for a loyalty and prepaid solution that helps them differentiate their service and build repeat business,” said Maeve McKenna Duska, USAT’s vice president of marketing. “
supports these opportunities. In contrast to a cash-only environment with no connection to the consumer,
has the potential to drive new and repeat business through special incentives, ongoing communications, new product information and cash-back rewards. Owners and operators of self-service, unattended retail terminals can establish a meaningful, one-to-one relationship with the consumer, be proactive in drawing consumers in to purchase, and as a result, increase sales and satisfaction with the service.”
According to the website of Consumer Insight Group, Inc., a strategic marketing firm, consumers who buy three times, relatively quickly, are 67 percent more likely to become long-term, loyal customers. And, it notes that loyal customers can make up 55-70 percent of a single retailer’s total sales. In addition, a blog by Kobie Marketing, Inc., a loyalty service provider, indicates that 54 percent of consumers will consider increasing their purchases with a company for the rewards.