AUSTIN, Texas, Aug. 21, 2013 /PRNewswire/ -- RetailMeNot.com ( www.retailmenot.com), the largest digital coupon website in the United States, today released an initial set of data from its first-ever international survey measuring the couponing and shopping behaviors of consumers in 11 countries around the world. The survey, conducted with Ipsos Public Affairs ( www.ipsos.com) which interviewed more than 10,000 respondents, included consumers in the United States, Canada, United Kingdom, France, Germany, Netherlands, Italy, Sweden, India, Australia and China.
"Retail watchers will be fascinated by consumer behaviors and attitudes about shopping and saving in some of the most active e-commerce countries around the world," says John Faith, the senior vice president of external affairs for RetailMeNot. "We look forward to releasing even more data in the upcoming months that will help us to understand how U.S. consumers differ from others around the world."
A Coupon NationCompared with the European and BRIC shoppers surveyed, Americans are among the most frugal shoppers and deal hunters. When asked questions about attitudes related to coupon usage, the majority of Americans (53%) said they value brands that offer coupons because coupons help them buy the things they want or need. Coupons are valued similarly by 52% of consumers surveyed in Canada, 50% in Great Britain, 48% in Germany, 47% in India and 31% in China. Nearly half (48%) of consumers in the United States surveyed said that they use coupons proudly as a symbol of their savvy shopping skills. American pride in coupon usage also led the pack among all 11 countries surveyed. Saving: Yes, please! More than 3 out of every 4 (76%) U.S. respondents think saving money is at least somewhat important to them in their everyday life, including nearly half (46%) who think it's very important and look for opportunities to save money every day.
- Consumers surveyed in the U.S. and India (76%) rank the highest among international shoppers who think saving is important, with Australia (73%) and Canada (71%) trailing close behind. Only 15% of consumers surveyed in Sweden think that looking for opportunities to save money every day is very important.
- Women in the U.S. like to save and men … well, not as much. Over half of females (53%) think it's very important to save versus only 38% of American males.
- Over half of U.S. residents (53%) surveyed favor brands that issue coupons online or in-store because they help them buy the things they want or need.
- U.S. consumers (20%) seem less interested in buying expensive brand-name items and prefer cheaper non-branded products (35%) versus high rollers in India (52%) who prefer branded items even if they cost more.
- The majority of consumers surveyed (63%) in the United Kingdom said that when shopping online, a deal, discount or sale influences their purchase decisions, followed by 58% of consumers surveyed in Australia and Germany.
- U.S. females (61%) are more influenced by a deal than U.S. males (50%) are.
- U.S. deal seekers are most prevalent in the Northeast, with 63% of consumers saying a deal influences their purchase decisions.
- People in the Northeast (60%) region of the U.S. rank significantly higher than those in the South (49%) and West (47%) for saying they are impacted by product or service reviews in their purchase decisions.
- Possibly related to the rise of omni-channel pricing strategies in the United States (where comparable pricing is online and in-store), only 4 in 10 American consumers surveyed (41%) said they opt to shop online because they generally find items to be less expensive online.
- Great Britain (53%) and Australia (50%) lead the countries surveyed with consumers who also give this as a reason to shop online.
- The inverse is true in China, with only 15% saying that this would be a reason to choose to shop online.
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