"The ability to trace an order to its precise location in the supply chain in real-time has significantly improved the service we offer our customers," said Ms Geissler. "NetSuite also gives us the ability to source courier freight estimates using a network of third-party partners to source the best shipping options. We have so much more flexibility now."
Vet-N-Pet Direct's marketing activities have also undergone a transformation, allowing the retailer to segment and target customers for the very first time. SuiteCommerce enables it to set the right price and incentives to buy, giving the online retailer pricing rules to apply to specific customers, products and categories. Previously, it was unable to record who customers were, what they were buying and how often. As a result, the retailers' customer satisfaction levels have elevated due to the transparency it now has from NetSuite.
"We now have game changing insights into our customers' behaviour and we can respond accordingly," said Ms Geissler. "These insights can now be shared with our manufacturers so we can engage in strategic co-marketing activities with them. Our professionalism, return on investment and confidence across the marketing spectrum has made a giant leap."
Mark Troselj, managing director of APAC for NetSuite, commented: "Vet-N-Pet Direct is a textbook example of one of the increasing number of emerging retailers that NetSuite has helped both refine and transform their operations. NetSuite is able to give business owners the tools they need to foster and facilitate continued growth in a cost-effective and scalable way."About SuiteCommerceNetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced Webstore that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com for more information. Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission–critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.