This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Back-to-School Gadget Buys Are Up, Though Kids Still Need Pencils To Chew On

Ninety two percent of Americans will hit the stores for back-to-school shopping this fall, spending an average of $1,094 on supplies, up 26% since last year, according to the latest American Express Spending and Savings Tracker . A probable cause for the increase, half of parents with school-aged children plan to buy at least one digital gadget this back-to-school season, up from just 36% last year. Top tech buys on the back-to-school lists include:
  • Laptops (25% vs. 15%)
  • Scientific calculators (18% vs. 15%)
  • Tablets (15% vs. 7%)
  • Mobile phones (13% vs. 12%)

Download and view: American Express Spending & Saving Tracker

Infographic: Parents' Electronic Back to School Shopping List

Of parents buying their kids a mobile phone, nearly seven in ten will purchase a high-tech smartphone. On average, parents believe that age 12 is the most appropriate time for kids to get their first cell phone.

“Items like pencils, notebooks and crayons are completely ‘old school’ on parents’ shopping lists,” said David Rabkin, SVP U.S. Consumer Lending Products, American Express. “Instead, they’re investing in the latest technology to help them learn, and we expect technology spending for back-to-school to only continue to increase in the years to come.”

K-8 Students Use Electronics More Than Older Siblings

Kids aren’t just using the latest technology to watch funny cat videos. This year, devices are highly valued as learning tools, with 70% of all students using technology, like tablets and smartphones, to support learning. Younger students are embracing technology at higher rates than their older siblings, with 74% of students in grades K-8 incorporating digital devices into their studies, vs. 71% of their high school counterparts. Tablets are the device of choice for the K-8 set, with 48% using them for learning, compared to 43% of high school students.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs