Aug. 20, 2013
Digital marketing agency
Room 214 announced its agency partnership with Marketo (Nasdaq: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships.
With more than 35 percent of the agency team now Marketo-certified, Room 214 assumes a new leadership role in social media and digital marketing with Marketo-enabled solutions. B2B and B2C companies seeking to increase leads and sales can now locate
Room 214 in Marketo's LaunchPoint
Marketo provides hosted software that helps manage leads, send relevant messages to audiences at various stages of the buying cycle, and improve measurement and optimization of marketing performance.
"Our investment in marketing automation is driven by our clients' desires to more effectively grow business from new and existing customers," stated
, Room 214 Co-Founder. "Marketo makes sense because it's a proven platform for launching multiple campaigns that can be measured and improved upon over time. Now a company's marketing department can be better positioned as a profit generator instead of a cost center."
Since one of the greatest challenges of marketing automation is the alignment of an organizations' sales and marketing teams - Room 214 also provides consulting solutions to ensure the stage is appropriately set prior to actual implementations of the Marketo platform.
"Many who invest in these platforms hit a steep learning curve with respect to the readiness, strategy, creative and CRM integration requirements that make marketing and sales effective together," says Cormier. "Our obligation as a leading partner for our clients is to move them beyond the test period for social media and digital point solutions. This is about achieving better results and ROI."
About Room 214
Room 214 is a digital marketing and social media agency that helps companies connect with the people who matter most. Brands and partners hire Room 214 to help with: marketing automation and lead generation, social media research and strategy, content marketing, video production and visual storytelling, social media monitoring and campaign planning, community management and reporting, search engine and conversion optimization, search marketing and online advertising, custom Facebook applications, training, blog development, and mobile-friendly website optimization.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise.