Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced a new agreement with Forest City Ratner Companies (FCRC) to provide free-to-shopper Wi-Fi at the company’s high-traffic shopping center in Brooklyn, the Atlantic Terminal Mall, which serves more than 40 million shoppers and commuters annually.
Boingo will manage and operate a centralized Wi-Fi network that provides consumers fast, reliable Wi-Fi on their smartphones, tablets and laptops as they shop, relax or get ready for their commute from Atlantic Terminal, one of New York City’s busiest mass transit hubs. Boingo Wi-Fi will be offered as a customer amenity, and will be available in fall 2013.
“Boingo has extensive experience in operating high-quality Wi-Fi services at leading shopping destinations nationwide, and carrier-grade networks in high-density locations like some of the world’s busiest airports. Boingo is an ideal fit for the Atlantic Terminal Mall, which includes not only some of the region’s best performing retailers, but which also sits at Brooklyn’s key hub for subway, Long Island Rail Road (LIRR) and bus service,” said Kathryn Welch, Executive Vice President of Retail for FCRC.
“We have more than a decade of experience in designing, managing and operating turn-key wireless networks at premier locations with high foot traffic, and we’re building the Atlantic Terminal Mall network to scale with projected increases in consumer data demand from high-bandwidth activities like video and music streaming,” said Doug Lodder, vice president of business development for Boingo Wireless. “At launch, our network will allow consumers to connect and engage in their favorite online activities without exhausting their capped data plans, and will be optimized for future carrier offload.”
Brooklyn’s Atlantic Terminal shopping center is among the most highly trafficked malls in the nation and sits atop the third-largest mass transportation hub in New York City, which welcomes more than 40 million New York City Subway and Long Island Rail Road passengers each year.